Ways to Generate Roofing Leads, A Guide for Roofing Businesses

30 Ways to Generate Roofing Leads: A Guide for Roofing Businesses

In the competitive roofing world, getting high-quality leads is the key to business success.

We’re here to unveil a comprehensive list of 30 tried-and-true methods to generate roofing leads.

By the end of this article, you’ll be equipped with actionable strategies to implement immediately.

1. Enhance Your Website Experience

Your website is the face of your digital identity. It’s the first impression, and we all know how much that counts.

Mobile Optimization 

With over 52% of global internet traffic coming from mobile devices, a mobile-friendly site isn’t optional. Ensure your website adapts well to various screen sizes and that all elements function correctly.

Load Speed 

Slow websites deter visitors. Use tools like Google’s PageSpeed Insights to identify and rectify speed bottlenecks. Consider caching plugins and content delivery networks (CDNs) to enhance speeds.

Clear Call-to-Actions (CTAs)

Guide your visitors. Whether it’s to request a quote or read testimonials, make your CTAs clear and strategically placed.

2. Utilize Local SEO to generate roofing leads

Being discoverable in local searches is invaluable for roofers.

Local Keywords

In your website content, blog posts, and metadata, incorporate keywords that resonate with your local audience. Think “roofing solutions in [City Name]” or “best roofers near [Landmark].”

Google Business Profile

Claim and optimize your Google Business Profile listing. Regularly update it with photos, offers, and engage with reviews. Encourage satisfied customers to leave positive reviews.

Consistent NAP (Name, Address, Phone Number)

Ensure your business details are consistent across all online platforms. This consistency boosts your local SEO.

3. Paid Advertising

Paid ads can yield immediate results if executed correctly.

Local Targeting

With platforms like Google Ads, you can target ads based on location, ensuring you’re visible to your primary market.

Crafting Compelling Ad Copy

Your ad copy should resonate with potential clients. Highlight pain points, like “Tired of roof leaks?” and offer solutions.

Budgeting and Monitoring

Set a budget, but more importantly, monitor ad performance. Use analytics to tweak campaigns for better results.

4. Social Media lead generation

Your potential clients are on social media. So should your roofing business.

Visual Content

Post photos of your recent projects, showcasing the transformation. Before-and-after shots can be compelling.


Responding to comments, holding polls, and regularly asking for feedback can create an engaged community.

Paid Promotions

Platforms like Facebook offer ad services. Use these to promote posts and reach a wider audience.

5. Email Marketing

Emails can keep your business top-of-mind for potential clients.


Segment your email list. Not everyone on your list needs a new roof, but some might benefit from maintenance tips or seasonal check-ups.


Use the recipient’s name and craft content relevant to their last interaction with your brand.

Regular Newsletters

Share company news, industry trends, and special offers.

6. Craft Valuable Blog Content

Consistently offering value is one way to establish your roofing business as an industry leader.

Educational Posts

Topics like “How to Spot Roof Damage After a Storm” or “Choosing the Right Roofing Material” can help homeowners make informed decisions.

Guest Posting

Collaborate with home improvement blogs and offer to write insightful pieces. This positions you as an expert and drives traffic back to your site.

Regular Updates

Keep your blog updated. Search engines and readers love fresh content.

7. Attend Trade Shows & Local Events

Physical presence often makes a more significant impact than digital.


Display your best work, tools, or materials. Give live demonstrations if possible.

Engage with Visitors

Interactions at trade shows can help understand potential clients’ pain points and expectations better.


Ensure you have brochures, business cards, and other materials ready to hand out.

8. Referral Programs

Word-of-mouth can be the most potent tool for generating roofing leads.


Offer discounts or value-added services to clients who bring in referrals.


Make sure your existing clients know about your referral program.


Always send a thank-you note or a small token of appreciation to those who refer.

9. Network with Local Businesses

Building alliances can often lead to unexpected opportunities.

Host Joint Events

Collaborate with local businesses for seminars or workshops on home improvement.

Share Leads

Not every lead is a good fit for a business. Sharing leads that aren’t a right match for one can benefit another.

Offer Group Discounts

Provide promotions to employees or clients of your local business partners.

10. Harness Video Marketing

Video content is engaging and often results in higher conversion rates.

Tutorials & Tips

Videos on “How to Clean Roof Gutters” or “Checking for Roof Damage” can benefit homeowners.


Genuine video reviews from satisfied customers can significantly boost trust.


Announce special offers, new services, or share a glimpse of your team working passionately on a project.

11. Offer Free Roof Inspections

A tactic that helps in building trust and showcasing expertise.

Promote Widely

Use your website, social media, and local newspapers to announce the offer.

Detailed Reports

After inspection, provide homeowners with a comprehensive report highlighting areas of concern.


After a free inspection, send a thank-you email and gently remind them of the solutions you offer.

12. Join Local Business Associations

Building credibility and expanding your network is essential.

Engage Actively

Don’t just join; participate in meetings, events, and contribute to the community.

Offer Expertise

Conduct sessions or workshops, providing value and showcasing your know-how.


Form alliances with members, propose mutual benefits, and work towards growing together.

13. Harness the Power of Google Business Profile

Visibility in local searches can be a game-changer.

Regular Updates

Ensure the operating hours, photos, and services are up-to-date.

Engage with Reviews

Thank all reviewers and address any negative feedback professionally.

Utilize Posts

Use the ‘Posts’ feature to announce offers, share blog posts, or notify about any events.

14. Explore Direct Mail Campaigns

Though seemingly old-school, direct mail can strike a chord with homeowners.

Targeted Lists

Acquire or curate mailing lists that target homeowners, especially those living in older homes or areas affected by recent storms.

Engaging Content

Your mail should stand out. Use high-quality images, compelling copy, and clear CTAs like “Get a free roof check-up!”

Track Results

Implement QR codes or unique URLs to gauge the effectiveness of your campaign.

15. Get roofing leads through Captivating Signage

Well-designed signage can attract passersby and neighbors of your current projects.

Job Site Signage

When working on a project, put up signs highlighting your brand and contact information.

Vehicle Signage

Turn your business vehicles into moving billboards with catchy graphics and clear brand logos.

Office Signage

If your office is in a high-traffic area, invest in attractive signage that lures potential clients.

16. Offer Financing Options

Ease of payment can be a significant deciding factor for homeowners.

Partner with Financial Institutions 

Collaborate with banks or financial entities to provide tailored financing options.

Promote Extensively

Highlight financing options on your website, in ads, and during client meetings.

Flexible Plans

Offer various plans catering to different needs, ensuring you cater to a broad audience.

17. Stay Updated with Industry Trends

Being in the loop can give you an edge over competitors.

Regular Training

Ensure your team is well-versed with the latest roofing materials, technologies, and best practices.

Share Knowledge

Host webinars, write blogs, or use social media to share the latest industry trends with your audience.

Membership in Associations

Join roofing or construction associations that provide regular updates, training, and networking opportunities.

18. Work on Customer Relationship Management (CRM)

Nurturing existing clients can lead to referrals and repeat business.

Regular Follow-ups

After a project, check in with clients. Offer maintenance tips and ask for feedback.

Referral Encouragement

Happy clients can be your brand ambassadors. Encourage them to refer you to friends and family.

Organized Data

Invest in good CRM software. It helps in keeping track of interactions, feedback, and potential leads.

19. Offer Maintenance Packages

A roof isn’t a one-time affair. Offering maintenance can keep you in consistent touch with clients.

Tailored Packages

Offer various packages — from basic annual check-ups to comprehensive monthly inspections.


Introduce offers like “Sign up for a 3-year maintenance package and get the first month free!”


Use blog posts and email campaigns to emphasize the importance of regular roof maintenance to homeowners.

20. Collaborate with Real Estate Agents

Agents often know homeowners who might need roofing services soon.

Build Relationships

Organize meetups or workshops exclusively for real estate agents showcasing your services.

Referral Programs

Offer special discounts to clients coming through agent referrals.

Stay Top-of-Mind

Regularly update agents with your latest projects, offers, and testimonials.

21. Leverage Online Review Platforms

Potential clients trust online reviews as much as personal recommendations.

Ask for Reviews

Encourage satisfied clients to leave reviews on platforms like Yelp, Angie’s List, and Google.


Thank every reviewer and address negative feedback with utmost professionalism.


Highlight the best reviews on your website and social media.

22. Incorporate Chatbots on Your Website

In the digital age, an instant response can make all the difference in generating roofing leads.

24/7 Availability

A chatbot can engage potential clients, answering basic questions and gathering lead details even when you’re not online.

Lead Qualification

Chatbots can filter potential leads by asking the right questions, saving your team valuable time.

Integration with CRM

Modern chatbots can integrate with your CRM system, ensuring no lead data gets missed.

23. Offer a Loyalty Program

Loyal customers can become lifelong brand ambassadors.

Rewards for Repeat Business

Offer discounts or value-added services for repeat customers.

Special Promotions

Give loyalty members early access to sales, special promotions, or exclusive services.


Periodically check in with loyalty members, offering them the latest roofing trends and technologies.

24. Focus on Email Marketing

The age-old email can still be a potent weapon in your lead-gen arsenal.

Newsletter Sign-ups

Have a subscription box prominently displayed on your website.

Value-Driven Content

Regularly send newsletters with roofing tips, trends, and special promotions.


Group your email recipients based on their needs and interests, ensuring personalized content for better engagement.

25. Launch a Podcast

Podcasts are booming, and they offer a unique avenue to engage potential clients.

Industry Expertise

Use your podcast to discuss the latest in roofing materials, technologies, and best practices.

Guest Appearances

Invite industry experts or satisfied customers to share their insights and experiences.

Promote Everywhere

Push your podcast on all social platforms, your website, and collaborate with other podcasters for broader reach.

26. Sponsor Local Events or Charities

Being an active member of your community can do wonders for brand recognition.


Ensure your brand logo and contact details are prominent at the event.


Use these events as networking opportunities, mingling with potential clients and local businesses.

Press Releases

Collaborate with local media to cover your participation or sponsorships, boosting brand awareness.

27. Offer Webinars and Online Workshops

Education can be an incredible lead-gen tool.

Topics of Interest

Cover subjects like “The Importance of Roof Maintenance” or “Latest in Green Roofing Solutions.”

Engage Live

Use Q&A sessions at the end to engage attendees, addressing their specific roofing concerns.

Promote Recordings

If someone misses the live webinar, offer them a recorded version in exchange for their contact details.

28. Collaborate with Influencers

Social media influencers can amplify your reach substantially.

Local Bloggers

Engage bloggers focusing on home improvement or local events to feature your services.

Video Tours

Have influencers do a behind-the-scenes look at your projects, showcasing your expertise.


If an influencer uses your services, their testimonial can be gold.

29. Implement a Feedback System

Continuous improvement is key.

Feedback Forms

After every project, send out forms asking clients what they loved and where you can improve.

Implement Changes

If a suggestion comes up frequently, consider integrating it into your service offerings.


Reach out to clients who gave feedback, thanking them and informing them of any changes implemented based on their suggestions.

30. Use Geofencing Advertising

Target potential clients based on specific geographic parameters.

Focus on Affected Areas

If a particular locality experienced a storm recently, target ads offering post-storm roof checks.

Competitor’s Clients

Set up geofences around competitors’ ongoing projects, enticing their potential customers with better deals.

Measure and Optimize

Regularly check the ROI of your geofencing campaigns and tweak strategies accordingly.

How Business 411 Can Elevate Your Lead Generation Game

The next step is implementation now that you’re armed with these powerful strategies to generate roofing leads.

But maybe you’re wondering how to seamlessly integrate these into your current operations? That’s where Business 411 comes into play.

Business 411 specializes in helping home service providers like you build their dream companies.

From creating a magnetic brand that attracts roofing leads to training your team to convert these leads effectively — we have your back.

Ready to transform your roofing business?

Book a call with us, and let’s customize a lead generation strategy tailored for you.

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