These are the 3 bad habits that keep roofing businesses from growing.

1. Failing to retain top talent

If you’ve been in this industry for a while, you know that retaining top talent is a major challenge.

It’s not uncommon to hire a salesperson who seems like the perfect fit, only to have them struggle in their role.

But don’t worry, there are ways to prevent this.

One solution is to set clear, achievable goals for your sales reps with a 30-60-90 day objective and goal-setting plan.

This will help ensure that your sales team is on the right track and working towards the same goals.

2. Not educating customers

Another issue in the roofing industry is a lack of education for customers.

Your clients need to know what they’re buying, and it’s your team’s job to educate them.

To do this effectively, you need to have a solid education process in place for your team, including onboarding and training.

After all, the people you hire to represent your company are going to be the face of your business to your clients.

We’re about to tell you the third and final bad habit that keeps roofing businesses from growing.

But first we want to ask you a question: when a potential client searches for the services you provide online, who do they find?

Is it your business or your competitors’?

If your competitors are growing faster than you, it might be time to ask yourself this question and make sure you’re easily found online.

A quick Google search for roofing services in your area will give you an idea of where you stand.

3. Only having one source for new customers

Finally, the third and final challenge that could be holding your roofing business back is having only one source for new customers.

It’s important to diversify your lead sources and not rely on just one pipeline.

This way, you’ll be able to keep your sales growing.

At Business 411, we’re dedicated to helping roofing business owners like you grow and succeed.

That’s why we’re excited to share our Roofing Education Manual, the first in a series of educational resources that every roofing professional should know.

And, best of all, it eliminates some of the questions that we sometimes struggle to get our team to remember when they are just starting out in their new role, and helps ensure that your team is well-informed and ready to educate your clients.

And if you’re just starting out in the roofing industry, or looking for a new career, don’t hesitate to reach out.

We’re here to help.