Want to start a roofing business but have no experience? You can! Preparation is the key. Roofing is a profitable industry, but there are many things you need to consider before starting.
To help you, here’s a step-by-step guide on how to start a roofing company!
If you want to start a roofing company successfully, create a strong business plan that clearly outlines your business information, its vision and mission, the services you’ll offer, and the target market.
Clearly defining these from the start will help provide a clear direction of where your business is going.
This is also the stage where you choose the name of your roofing business. Having the right name is crucial if you want to stand out from other roofing companies in the area, so make sure to choose a catchy and memorable name.
A roofing business requires a significant initial investment up front to operate, so you should know beforehand how much it would cost to prepare accordingly.
Hire an accountant to help you map out the cost of everything, including the following:
Once you’ve determined the costs, it’s time to establish your pricing. Since you’ve already identified the services you’ll offer and the corresponding expenses needed to operate, set a price for each service.
Consider checking your competitor’s pricing list so you’ll have a reference. That is essential to starting a roofing company successfully.
Complying with the legalities is perhaps one of the most critical steps to starting your own roofing business to avoid penalties and legal consequences later.
Register your business and get the authorization you need to operate. You can either register as a sole proprietor or a Limited Liability Company (LLC).
Then apply to the IRS so you can obtain a tax identification number that you can use to open bank accounts and pay taxes for your business.
Then apply for a license. Each state has its own rules and regulations regarding licensing. Make sure to check with your state’s licensing board regarding the requirements and the process.
And don’t forget the insurance! It is crucial for starting a roofing company. It protects you, your business, your employees, and your customers.
Here are some of the insurances you may want to consider getting:
Pro-tip: hire a lawyer to guide you on the legalities of how to start a roofing business.
The proper facilities, tools, and equipment are crucial to start your roofing business. But that doesn’t mean you need to purchase or rent a commercial office immediately.
You can set up and operate your business in your spare room, garage, and even in the basement. Do the following:
Purchase the necessary tools and equipment you’ll need for the roofing job. It doesn’t have to be new. You can buy second-hand items so long as they still work and can do the job right.
Here are some of the things you may need:
Don’t forget to canvass your area for potential suppliers for your roofing materials. That is vital in starting a roofing company successfully.
Establish a network and try to get deals. Some suppliers will offer discounts if you buy in bulk. Go with a supplier that best fits your needs.
Having the right people on your team is essential to the success of your roofing business. Recruit those who have at least some knowledge about roofing.
If you can find experienced roofers, much better. Carefully check credentials and hire only the best. Retain only those who can contribute to the overall success of the business.
Building your brand is crucial in starting a roofing company. Build it on your business’s core values, vision, and mission, and bring them to life using strategies and campaigns to generate awareness of your business and create a lasting impression in your target market.
Develop a logo, create a website, and print business cards and pamphlets. Set up and increase your social media presence to reach more audiences.
Just make sure to develop a brand voice so that the way your business “speaks” is consistent from platform to platform.
Pro-tip: Consult and hire a branding and marketing agency to help build your brand.
The key to running a roofing business is creating a strategy to sell your services.
Your business performance depends on how well you sell. So ensure there is a comprehensive sales strategy for your business.
Promote and generate leads. Explore search engine optimization (SEO) and search engine marketing (SEM) to make your business discoverable to people near you.
You can send a team out to go door to door and distribute some flyers and pamphlets. Also, partner with industry experts to get referrals.
Business 411 can help you start your own roofing business. We are a branding, marketing, and business development agency specializing in the roofing and home service industry.
Book a call with us today!